With very little jobs for the teeming population, it’s no surprise businesses are springing up like grasses in wetlands in Nigeria. Beyond their unique value proposition, what sets businesses apart in Nigeria is marketing. That’s why I’m going to show you how to market your business online in 2020. Yes, we’re already in a new year. Can’t you smell it already?
In this post, you’ll be exposed to the strategies required to successfully carry out online marketing in Nigeria.
Now, let’s learn…
Why you should market your business online in Nigeria
Nigeria is a country blessed with a staggering population. According to the latest estimates from the United Nations; in 2019, the population of Nigeria stands at a mammoth 201 million.
It explains why Nigeria has the largest market in Africa. Conquer the Nigerian market and you’ve conquered the African market.
Interestingly, the teeming Nigerian population is increasingly becoming tech-savvy. This is largely due to the fact 53.2% of the Nigerian population is made up of youths between the ages of 15-55 years.
When I say tech-savvy, I’m referring to the fact the country has over 105 million internet users.
The average Nigerian spends five hours online every day. At least three of those hours are spent on social media platforms – chatting on WhatsApp, Twitter, Facebook, Instagram, Snapchat, Telegram and the like.
With such staggering numbers, you have to advertise your business online in Nigeria if you want more people to see it.
Did you know: Thousands of brands outside Nigeria are making millions of dollars just by advertising their business online in Nigeria?
Don’t get left behind. Your business must make inroads into the Nigerian market this year. And it starts with what you do after reading this article.
Best Ways to Market Your Business Online in Nigeria
Now you know you absolutely need to market your business online in Nigeria; the next thing you need to know is, how. That’s exactly why I prepared this guide.
Although creating social media accounts is part of the process of marketing your brand online; what you’re about to learn goes beyond just that.
How to Market your Business with Social Media
If you’re not marketing your business on social media you’re really losing out.
Social Media Marketing (SMM) is a multi-billion-dollar empire that never stops spinning uncontrollably while everyone tries to get a bite. Or say, businesses that leverage online marketing.
According to Hootsuite, a million new social media users are born every day. Stats show there were 3.196 billion social media users in 2018 alone.
The fact is, people spend more time on social media than on TV. This is especially true for Nigeria, where the majority suffer from a poor power supply.
All these factors have combined to force up Social Media Advertising revenue to a staggering $51.3 billion in the past year. If we’re breaking it down per the three billion social media users, that’s a mammoth $17 billion per user.
Have you gotten your share of the Social Media bounty yet?
If your answer is no, then you need to pay rapt attention to what I’m about to share next.
Become an active brand on Social Media
The subheading you just read may already seem like a lot of work. But it’s an absolute necessity for every brand who wants to succeed with social media marketing.
The challenge with being active on social media is, it can be distracting for a workaholic business owner. And it requires effort.
So, how does a business become active on social media?
There are three ways to do that:
1. Make at least THREE posts daily
This strategy always works. Simply make at least three informative posts on all your social media pages daily. There’s no upper limit.
Among the three posts you make, at least two should be something related to your business or brand.
If you can do the aforementioned, not only will you get more followers, your business will gradually become popular.
Just make sure you’re posting something on your social media handles every single day. And that includes Sundays – because people don’t stay off their phones/social media on Sunday.
What and where do you make a post?
There are over 65 social media sites in the world today. These five are the major ones:
No less than 85% of all social media users are currently registered on these platforms. I can bet you’re a registered user on at least three of these platforms.
Other large social media platforms include LinkedIn, Snapchat, WeChat, Tumblr, Telegram and many more.
I strongly advise you to regularly make posts on each of the first five listed.
How to Advertise on WhatsApp
Start by making posts on WhatsApp. You should be posting something about your business on your WhatsApp Status.
The image shows you what I mean.
I posted the image of this car I wanted to sell, and in a few hours, it was sold for the advertised price.
I started with WhatsApp because you don’t need to create an account to use WhatsApp. And all your friends are active on the platform.
You can even register a number specifically for business.
How to Advertise your Business on Facebook in Nigeria
Facebook isn’t just for posting pictures, liking it and commenting on social events. That platform is an advertising haven for businesses.
There are over 2.41 billion monthly active users on Facebook today. I’m guessing you’re one.
The average Nigerian Facebook user has 500 friends on their friends’ list. You may even have twice or thrice that number.
You can advertise your business on Facebook by:
- Posting on your Facebook wall. When you do, tag at least 100 of your friends. That would make your post visible to thousands of people
- Posting on your Facebook page. Do you have a Facebook page? I’ll show you how to create one in a subsequent post.
How to Advertise your Business on Twitter in Nigeria
People are going crazy on Twitter. Really. Fact is, there’s money to be made on Twitter. It all bores down to how many people you can reach.
You don’t have to spend a fortune to advertise your business on Twitter.
The question is, are you ready to tweet three or more times daily?
Like I mentioned earlier, Twitter is swarmed with a lot of craziness… so you must be ready to stand out and dish out quality content.
The question is, are you ready to tweet three or more times daily?
You should also reply, like or fav [like] mentions to your tweets.
Remember to use the right hashtags when tweeting. This can help your tweets get seen and even go viral.
If you want to grow your tweeter followers, tools like Social Quant can help you gather and analyze data of relevant users in your target area.
Monitoring your competitors is another good advice. You should know what they’re tweeting about and who’s following them.
Always have a good tweet about your business pinned to your profile.
How to Advertise your Business on Instagram in Nigeria
Instagram is basically a photo bank. This social networking platform allows people to share pictures and short videos from their smartphones.
But you can do more on Instagram than just share your cute photos. In fact, Nigerians have realized this and are making merchandise of their Instagram accounts and so should you.
Instagram can be overwhelming when you don’t have good pictures to share. So get pictures. Go a step further and make 30-second or one-minute videos you can use to keep your customers engaged.
Make sure you’re sharing something to your followers daily.
Experts advise against buying followers – the ROI is next to zero. And you risk never getting verified like Bobrisky.
Like Twitter, hashtags are important when making posts on Instagram. The right hashtags will get your posts seen by more people.
Don’t be afraid to tag popular people in your posts.
Geotag your posts with the right location too. You want people around you to find you easily. It also helps your posts show up on when your location is searched.
If you can consistently make four good posts a day on Instagram you’ll be doing better than 70% of your competitors.
2. Make posts at the right time
While the need to make posts consistently cannot be overemphasized, there’s a timeliness strategy you need to follow.
Posts are best made on Twitter by 3PM Nigerian time. At that time your tweets are more likely to be viewed by people because the majority will already be bored with the day and looking for some entertainment on Twitter.
If you’re marketing your brand on Facebook and Instagram, don’t joke with the 4PM timeline. More people will see whatever you post at that time.
The best time to make posts on your Whatsapp status is 6PM. Posting at that time pushes your status to the top of every status posted earlier during the day. People won’t just see it, they’re more likely to respond too. Because they’re back from work and willing to have some chat before going to bed.
Altogether, make sure you’re making posts regularly – morning, afternoon and evening.
3. Hire a social media admin
If I’m being honest here, all these can be a lot of work. Particularly for a business owner who can be quite busy. Also, it’s easy to become inconsistent if you aren’t really focused on marketing your brand online. Inconsistency is the bane of all strategies.
So, if you can’t get the work done, how about outsourcing it to a professional?
Don’t worry, it won’t cost you an arm and a leg. You can get a competent social media admin for as little as N20,000 monthly. It’s a small price to pay for the amount of work they put in.
You can contact us if you need a social media admin to market your business online.
You’ve learned how to market your business online in Nigeria. If you’re not aggressively marketing your brand online, you aren’t doing your brand any favours.
Social media is key for any form of online marketing you want to leverage. If you market your business consistently on social media you’ll get more followers and your brand’s reputation will soar.
I put in a lot of work into producing this article. Kindly do me a favour, encourage me by leaving a comment letting me know what you think. Cheers!